Lego CEO Jørgen Vig Knudstorp, speaking with Jens Hansegard:

Hansegard: You’ve done a few, small designer collector sets with Minecraft, a popular block-building videogame. Now, we’ve been told that something bigger is coming up. Is this true?

Knudstorp: Minecraft is a very fascinating game because it offers a great construction-like experience. We’re very happy to work with the company. Making Lego Minecraft products was one of the biggest wished-for items and they have done very, very well in the market. That’s why we are expanding our offering. That’s all I can reveal right now. We think it’s a very exciting opportunity for us.

I’ll say. That’s going to be massive.

Mark Ward:

Christy Wyatt, head of Good Technology and mum to another Minecraft fan, says parents might well be surprised at what their children have built in the game. “My initial reaction was that it was just another video game,” she says. “Now I think of it as digital Lego and he is using it to build all these amazing things.”

"Digital Lego" is a good way to put it. I could not be any less surprised by the success of Minecraft. This is basically the video game I wished would have existed when I was a kid. Instead, I was stuck playing SimCopter to walk through the worlds I built in SimCity 2000.

And yes, I would actually get out of the helicopter and walk…