#nexus q

Oh, perfect. It’s like AirPlay but open. Clearly this is going to dominate, right?Janko Roettgers for GigaOm:

Google isn’t the first one to work on an alternative to AirPlay. In fact, the widest-supported AirPlay alternative actually predates Apple’s protocol: The Digital Living Network Alliance launched in 2003 to bring content sharing to the living room. It’s DLNA protocol has been widely adopted by numerous players, with a total of 500 devices supporting DLNA today. However, the actual level of support varies widely, and many manufacturers have opted to roll out their own branded solutions on top of DLNA – but even those see little use from consumers.

It’s not just about having the technology or even “opening” it, it’s about having killer products that people want to use with said technology. That’s why the Nexus Q is vital.

Oh wait.

I still haven’t used a Nexus Q myself, but everyone I know who has says almost exactly what Frederic Lardinois lays out here. It’s a total quagmire of a product. And it’s not just the obscenely high ($299) price point.

The Q once again show a key difference between Apple and Google. There’s no way Apple releases this product as-is. They’d either kill it before release or keep refining it until it was ready. You can say that the original Apple TV was a dud, but it was a thousand times more useful than this thing. 

Google clearly realized what a joke this thing was shortly after they gave them away at I/O, which is why the product is now indefinitely “postponed”. And why they’ll be giving them away to the few who did pre-order. But I continue to wonder how on Earth they didn’t realize what a turd they had in their hands before the unveiling?

They had hundreds (if not thousands) of employees testing this thing for the past few months. Was everyone too afraid to speak up? Stockholm syndrome?

Google, in an email to those that pre-ordered a Nexus Q:

We also heard initial feedback from users that they want Nexus Q to do even more than it does today. In response, we have decided to postpone the consumer launch of Nexus Q while we work on making it even better.

It sure seems like nearly everyone realized this would be a big ball of fail upon seeing it. My question is: how on Earth did no one at Google realize this?