#phil schiller

Jason Snell sat down with Bud Tribble, Phil Schiller, and Craig Federighi to talk about the current state of the Mac in an iOS world:

“It’s obvious and easy enough to slap a touchscreen on a piece of hardware, but is that a good experience?” Federighi said. “We believe, no.”

“We don’t waste time thinking, ‘But it should be one [interface]!’ How do you make these [operating systems] merge together?’ What a waste of energy that would be,” Schiller said. But he added that the company definitely tries to smooth out bumps in the road that make it difficult for its customers to switch between a Mac and an iOS device—for example, making sure its messaging and calendaring apps have the same name on both OS X and iOS.

“To say [OS X and iOS] should be the same, independent of their purpose? Let’s just converge, for the sake of convergence? [It’s] absolutely a nongoal,” Federighi said. “You don’t want to say the Mac became less good at being a Mac because someone tried to turn it into iOS. At the same time, you don’t want to feel like iOS was designed by [one] company and Mac was designed by [a different] company, and they’re different for reasons of lack of common vision. We have a common sense of aesthetics, a common set of principles that drive us, and we’re building the best products we can for their unique purposes. So you’ll see them be the same where that makes sense, and you’ll see them be different in those things that are critical to their essence.”

A very different definition of “compromise" from Microsoft. And the right one, obviously.

Yesterday, I noted the oddities of Phil Schiller’s interview with WSJ on the eve of the unveiling of the Samsung Galaxy S4. Among them, I noted that he didn’t mention “Samsung” once, but rather only referred to “Android”. But Schiller also apparently spoke with Poornima Gupta of Reuters:

"And that extends to the news we are hearing this week that the Samsung Galaxy S4 is being rumored to ship with an OS that is nearly a year old," he said. "Customers will have to wait to get an update."

Schiller pointed to multiple research from third parties that showed that people who have iOS devices actually use them more than people who own Android devices, and more than half of iOS users are using the latest version of the software.

Okay, so he did mention “Samsung” here and actually called out the specific device. But this is even more strange to me. Not only did Schiller attempt to pre-empt the Samsung event by granting a rare media interview, he apparently went on what would be Apple’s equivalent of a media blitz. Two interviews in one day?!

Everything Schiller says, of course, is correct. But this still strikes me as odd and I’m not sure that any positives (maybe changing some public perception about the S4) would outweigh negatives (giving the appearance of Apple being defensive). 

[via @markgurman]

I’m not sure which is more strange:

1) That Phil Schiller would say anything the day before a big Samsung event.

2) That Phil Schiller would say anything, period.

3) That Schiller doesn’t mention Samsung, but mentions Android.

4) That WSJ sort of throws him under the bus with their headline (and rightfully so, in this case). It’s so rare for this type of interview; normally you only see one that is heavily teed-up to help Apple in some way. The very lede: “Apple Inc. is on the defensive.” — does not help Apple in any way, shape, or form. Good for WSJ.

5) That this article has two authors — Ian Sherr and Jessica E. Lessin — and it’s less than 300 words.

I guess you could argue that Apple is fighting up here, since Android is “winning” the market share battle. But I fail to see how this statement is a smart maneuver. It makes Apple look vulnerable. Weird.