This morning I had a meeting with a couple entrepreneurs whose company was recently acquired. It was just a general catch up session, no real agenda. Still, it seemed quite random when a good third of our conversation was spent talking about WhatsApp and its incredible penetration in India.
Why was this growth happening? The consensus was: focus. On what they’re good at. On what their users want. On what ultimately matters.
A couple hours later, what at the time seemed a random conversation turned almost a little spooky when it was announced that Facebook would be acquiring WhatsApp for $19 billion and change.
I’m not going to spend time breaking down this extraordinary deal as I know no more about it than what I’ve read. But what I do find fascinating is what’s becoming clear from those closest to the company: in an age of pomp and circumstance around all things startups, the team behind WhatsApp was all about keeping their heads down, focusing on product, and avoiding bullshit at all costs.