And in a move that might seem redundant given the irony that she had already coated herself with, Lady Gaga invited the performance artist Millie Brown on stage to drink a bottle of neon green liquid and vomit all over her. Her actions — to happily shill for Doritos, then deliver a lecture on the importance of independent thought — perfectly encapsulate the conflicted state of the industry.
(You could say it was a new low, but last year, I saw Public Enemy, musical heroes of my youth, perform “Fight the Power” inside a mock Doritos vending machine.)
At her keynote address on Friday, Lady Gaga thanked Doritos and said plainly, “Without sponsorships, without all these people supporting us, we won’t have any more festivals because record labels don’t have any” money.
This is art.