#rebump

Alex Wilhelm:

Yet a startup called Rebump has found a way to make email even worse. How is that possible, you ask.? Well, Rebump is a service that automatically re-pings people — via email, of course — that haven’t answered your original message. It will keep doing so until you get a response.

Note that this implies that your initial email was both worth reading, and worth replying to. In reality most email fails both tests. So, Rebump is essentially a brilliantly passive aggressive way to force people into responding to you, or the flood of notes will not fucking stop.

Finally, someone has created my worst nightmare in startup form.