Rachel Menken: I’m not interested in housewives.
Don Draper: What kind of people do you want?
Rachel Menken: I want your kind of people, Mr. Draper: people who don’t care about coupons, whether or not they can afford it.
Erica Ogg for GigaOm:
Ron Johnson is out as CEO of J.C. Penney. After less than two years on the job, it’s not quite clear what the next step would be for him. Luckily for him, it just so happens that Johnson’s former employer, Apple, has an opening for someone with his qualifications: SVP of Retail.
Yes, that’s Johnson’s old job, the one that he held for more than 10 years. And he was really, really good at it.
Sometimes you can go home again. This should probably be one of those times.
Phase two of the reboot of J.C. Penney by former Apple SVP Ron Johnson is decidedly more optimistic than phase one.
(via Observatory)
The rebooting of J.C. Penney is apparently underway. Why do I care at all about this? Because Ron Johnson, the man who led Apple’s amazing retail strategy for the past decade, is now the CEO of J.C. Penney.
It will be fascinating to see what Johnson does to this century-old retail chain. Many technology-focused shops are undergoing their own makeovers to be more Apple Store-like in a variety of ways. We’ll see if it can work in the broader retail space. If it can, Johnson is clearly the man to pull it off.
Fun fact: did you know that Sam Walton worked at a J.C. Penney 22 years before he founded Walmart?