In China, the Apple brand on the iPhone is a status symbol. You’re going to have the Samsung device, which is a nice phone, or you’ll show your friends you have an Apple device. It’s like wearing a pair of Levi’s versus a Costco brand.
There wasn’t really a very clear positioning of what Windows RT meant in the marketplace, what it stood for relative to Windows 8, that was being done in an effective manner to the consumer. When we did some tests and studies on how we could go to market with a Windows RT device, we determined there was a lot of heavy lifting we still needed to do to educate the customer on what Windows RT was.
We’ll be launching a 4-inch Galaxy S III on the 11th in Germany. There’s a lot of demand for a 4-inch screen device in Europe. Some call it an entry-level device, but we call it ‘mini.’
JK Shin, the head of Samsung Mobile at a press conference today.
Can’t imagine where they got the “mini” name from…