#sapphire

The most sought after feature on the iPhone 6 was a sapphire cover screen and Apple needs to deliver a sapphire covered iPhone sooner rather than later.

Matt Margolis, an analyst with PTT Research, in a new note this week. Margolis is the one who long said the new iPhones would feature such a screen.

Of course, they did not. Which is fine, I’m sure they will one day. But suggesting this was the “most sought after feature” of the iPhone 6 is beyond ridiculous. Most consumer would have no idea there was a difference. Actually, even more ridiculous may be the notion that Apple “needs” to do this. Sometimes, it’s better to just admit you were wrong.

[via AppleInsider]

Daisuke Wakabayashi on the screens likely to find their way into the next iPhone:

Mass-producing sapphire is complex. Sapphire crystals are grown in massive furnaces at high temperatures. After the ingredients crystallize in an energy-intensive process, the result is a giant hockey-puck-shaped cylinder called a boule, which is carved into different shapes. Apple’s Arizona plant is using next-generation furnaces capable of producing boules larger than 440 pounds.

By forming boules more than 50% larger than produced by current machines, Apple and GT aim to drive down the price of sapphire and close the gap with glass.

Chalk it up to: things you can do when you have over $100 billion just laying around.

(As an aside, I keep thinking of this.)