The most sought after feature on the iPhone 6 was a sapphire cover screen and Apple needs to deliver a sapphire covered iPhone sooner rather than later.
Matt Margolis, an analyst with PTT Research, in a new note this week. Margolis is the one who long said the new iPhones would feature such a screen.
Of course, they did not. Which is fine, I’m sure they will one day. But suggesting this was the “most sought after feature” of the iPhone 6 is beyond ridiculous. Most consumer would have no idea there was a difference. Actually, even more ridiculous may be the notion that Apple “needs” to do this. Sometimes, it’s better to just admit you were wrong.