#scroogled

Charles Cooper and Seth Rosenblatt:

Microsoft went through a blogger’s private Hotmail account in order to trace the identity of a source who allegedly leaked trade secrets.

Technically legal or not, this is absolutely insane. And awkward — here’s the copy from Microsoft’s "Scroogled" Gmail campaign:

Outlook.com is different—we don’t go through your email to sell ads.

Nope, we just go through it to get information we need to use in lawsuits. You literally cannot make this up.

And if users needed even more reasons to ditch Hotmail today — beyond the fact that it’s 2014 — Google has a nearly opposite announcement today:

Starting today, Gmail will always use an encrypted HTTPS connection when you check or send email. Gmail has supported HTTPS since the day it launched, and in 2010 we made HTTPS the default. Today’s change means that no one can listen in on your messages as they go back and forth between you and Gmail’s servers—no matter if you’re using public WiFi or logging in from your computer, phone or tablet.

In addition, every single email message you send or receive—100 percent of them—is encrypted while moving internally. This ensures that your messages are safe not only when they move between you and Gmail’s servers, but also as they move between Google’s data centers—something we made a top priority after last summer’s revelations.

Where’s Mark Penn when you need him?

Michael Liedtke for the AP:

Microsoft has tried to thwart Google by investing heavily in online services, to little avail. Since Google went public in August 2004, Microsoft’s online division has accumulated more than $17.5 billion in operating losses. The losses include an accounting charge of more than $6 billion for Microsoft’s acquisition of aQuantive, an online advertising service that didn’t pan out.

And:

Google’s market value has soared from nearly $25 billion at the time of its initial public offering to $255 billion. Microsoft’s market value has fallen by about 20 percent during the same period, declining from nearly $300 billion at the time of Google’s IPO to $239 billion today. Apple Inc., a rival of both Google and Microsoft, is the only technology company worth more than Google, with a market value hovering around $400 billion.

In other words, Microsoft’s online division has lost almost as much money as all of Google was worth at the time of its IPO. That is truly remarkable.