I’ve written before about the importance of “the first app you open in the morning”. But the truth is that there are about a half dozen apps that I check each and every morning. The first, currently Twitter, is the most important to me. But the other in that gang of six, all have the potential to displace the first one depending on the day.
I knew Secret was on to something special when it entered this gang of six.
Of course, I am but one person. The more telling sign that Secret was on to something was the fact that basically every person I talk to who has used the app has said or implied the same thing: the app is a must-check, and it’s incredibly sticky. And that includes people who say they hate Secret, by the way. I have this sneaking suspicion that those who “hate” the app, check it even more often than those who claim to love it.
This isn’t necessarily about sharing secrets. It’s about sharing secretly. People feel a sense of belonging or validation when we’re all feeling the same things. I hear people’s internal dialogues and they resonate with me.
I’m biased here, of course, but this strikes me as exactly what I find so compelling about the service. As I read through the stream, I’ll come across something and think, “huh, sometimes I think/feel this way too.”
As the service gathers buzz and attracts new users, there will be a lot of flaming/trollish behavior. But if it all settles down to this core, that will be valuable to people.
Just basically curious as to why you’re interested in Secret — why this after we have so many “social” apps — how different, etc.
This seems to be a common question both amongst journalists and investors. And it’s certainly a fair one. If there is indeed an “App Wall”, many of us hit it long ago. But it seems to me that things are shifting once again.