#seflie

James Franco (yes, that James Franco) on the art of the selfie:

I’ve found that Instagram works much like the movie business: You’re safe if you trade “one for them” with “one for yourself,” meaning for every photo of a book, painting or poem, I try to post a selfie with a puppy, a topless selfie or a selfie with Seth Rogen, because these are all things that are generally liked.

For every indie you want to do, you need to whore yourself out to the studio.