Joe Flint on the report that Netflix’s recent gains was because competitors like HBO and Showtime were on the decline:
“The research is simply incorrect. Both HBO and Cinemax services have shown significant domestic subscriber growth the past two years,” an HBO spokesman said. In 2012, HBO said it added 1.9 million subscribers and it expects a similar figure for 2013.
Okay, but Netflix added 2.3 million subscribers last quarter. HBO and Showtime may not be declining, but Netflix is a rocket ship compared to them when it comes to growth — and that has to be concerning to both of those companies.
And it’s why they’re going to have to go direct-to-consumer as well at some point. Probably sooner than they think.