I’ve written before about the importance of “the first app you open in the morning”. But the truth is that there are about a half dozen apps that I check each and every morning. The first, currently Twitter, is the most important to me. But the other in that gang of six, all have the potential to displace the first one depending on the day.
I knew Secret was on to something special when it entered this gang of six.
Of course, I am but one person. The more telling sign that Secret was on to something was the fact that basically every person I talk to who has used the app has said or implied the same thing: the app is a must-check, and it’s incredibly sticky. And that includes people who say they hate Secret, by the way. I have this sneaking suspicion that those who “hate” the app, check it even more often than those who claim to love it.