I’ve written before about the importance of “the first app you open in the morning”. But the truth is that there are about a half dozen apps that I check each and every morning. The first, currently Twitter, is the most important to me. But the other in that gang of six, all have the potential to displace the first one depending on the day.
I knew Secret was on to something special when it entered this gang of six.
Of course, I am but one person. The more telling sign that Secret was on to something was the fact that basically every person I talk to who has used the app has said or implied the same thing: the app is a must-check, and it’s incredibly sticky. And that includes people who say they hate Secret, by the way. I have this sneaking suspicion that those who “hate” the app, check it even more often than those who claim to love it.
Just basically curious as to why you’re interested in Secret — why this after we have so many “social” apps — how different, etc.
This seems to be a common question both amongst journalists and investors. And it’s certainly a fair one. If there is indeed an “App Wall”, many of us hit it long ago. But it seems to me that things are shifting once again.
Everyone now has a camera in their pocket at all times. That camera is connected to the internet at all times. That camera is capable of being utilized by hundreds of thousands of apps. Those apps all have social graphs that allow you to connect with other internet-connected camera-carrying friends. It’s almost inexplicable that there isn’t a killer social photo album service yet.
And yet, despite many (many, many, many, many) failed attempts, there isn’t. So perhaps I’ll sound foolish thinking that Albumatic is going to be the one. But I’ll be damned if it doesn’t feel like it is.
Right. And also the fact that very few people relative to Twitter and Facebook actually click through on links to read the content being shared. There’s some lightweight social activity basically masking a network that isn’t there.
As an outsider, my view of Klout has mainly been a bit of fascination about why it pisses some people off so much. I’ve been in conversations where it gets brought up and someone will visibly cringe. As best I can tell, at a fundamental level, it boils down to this:
People don’t like to be ranked — unless they have a high ranking. But if the ranking is too high, it’s better to pretend like you don’t like that ranking so as not to piss off the people below you who have helped give you such a high ranking. In other words, people are pissed off at the bottom *and* at the top of the scale. A rock and a hard place.
This feeling is exacerbated by the fact that this is the internet. The great unifier. Here, everyone can truly be equal. Except that’s not really true.