#social networks

Sarah Lacy talking about Google+ on PandoDaily:

We simply don’t need another social network, no matter how great your circles are or how badly Larry Page wants to have one. 

Agreed. The problem, which Google really, truly does not seem to understand is that at the end of the day, they’re solving a problem which has already been solved. They may think it hasn’t, but it has.

It’s the same problem Bing faces in search against Google. It’s a fine product, but in order to get people to use it, it has to be far better than the incumbent. Bing isn’t, so it will never beat Google (despite Google’s best efforts to back that thang up). Google+ isn’t, so it will never beat Facebook (or Twitter, for that matter).

But Google is trying to cheat this system. By shoving Google+ in our faces, they think that they can make their product catch on without the need to be above and beyond better than the incumbent.

I think we’ll see that this approach still won’t work. Social networks like Facebook and Twitter work because they evolved based on how users were naturally using them. Google+ is trying to make the users evolve to fit into the network they created. It’s unnatural.