Overall, CBS, Fox, NBC, ESPN and DirecTV are paying the NFL more than $5.5 billion for TV rights deals this year. That’s a 22% increase over last year, media analyst Michael Nathanson of the MoffettNathanson research firm wrote in a report Friday.
Still plenty of money (and life) left in television, apparently. I just wonder how long this lasts? I imagine live sports (and the NFL in particular) will end up as the last stronghold for traditional television. This may not happen anytime soon, but nothing lasts forever.
If television advertising ever starts to dwindle, even slightly, how fast does the NFL shift the focus to other means? Fast, I imagine.
And how long until we see one of the online players (Netflix, etc) strike one of these deals as well? I’d bet on sooner rather than later.