#stickers

shloime14 asked:

Why do you think Apple still sends stickers with every new product?

It’s a good question — I have no idea. If I had to guess, I’d imagine it’s largely about tradition. If Apple stopped shipping them with new products, I could envision a revolt similar to if Google took away the “I’m Feeling Lucky” button (in that, while not that many people may use these things, they’re expected to be there). 

I can’t even begin to imagine how many of these stickers I’ve pilled up over the years. Dozens? Hundreds? And I think the last time I actually put one of them anywhere was the very first one I got (with an iPod way back when). 

In a way, they’re viral real-world marketing. I still see them on the bumpers of cars quite frequently. 

Eric Pfanner on the social messaging app Line:

The stickers may seem silly, but they were the first step in Line’s plan to expand beyond cheap communications and turn itself into a broader media and entertainment platform. Many other companies’ mobile applications, messaging and beyond, have yet to generate any revenue in the United States. Line gives some stickers away; others cost 170 yen (about $1.70) for a pack of 40. Sticker sales alone make about $10 million a month in revenue, Line says.

Games are Line’s biggest moneymaker, accounting for about $25 million a month in sales, or slightly more than half the company’s revenue. Though games were added only about a year ago, offerings like Line Pop and Line Bubble quickly moved into the Top 10 lists on Google Play and the Apple App Store.

$10 million a month. In stickers. Also, the move into games while leveraging the Line brand and platform is smart.

evangotlib
evangotlib:

wilwheaton:

laughterkey:

millionsmillions:

"I only discovered the word for people like me a few years ago. We are anosmic; we have anosmia: lack of the sense of smell.”

Interesting story, but I TOTALLY HAD THESE STICKERS.

Holy shit I had these stickers, too!!

Oh man I loved these!!! I had a teacher who would dole them out. I miss these.

I can still smell them. I really can.
Also, when do we get scratch-and-sniff digital stickers?

evangotlib:

wilwheaton:

laughterkey:

millionsmillions:

"I only discovered the word for people like me a few years ago. We are anosmic; we have anosmia: lack of the sense of smell.”

Interesting story, but I TOTALLY HAD THESE STICKERS.

Holy shit I had these stickers, too!!

Oh man I loved these!!! I had a teacher who would dole them out. I miss these.

I can still smell them. I really can.

Also, when do we get scratch-and-sniff digital stickers?

Shaunacy Ferro on the making of Facebook’s stickers:

Yet Keltner thought that by incorporating some of the principles from Darwin’s seminal work on emotion, he could add a touch of the richness he felt existing emoticons lacked. “I’m naïve about emoticons because I’ve never sent one in my life, but I’ve looked at them—it’s just missing a lot of important things in our emotional lives,” Keltner says.

Sympathy, for example, can be hard to really get across in traditional emoticon form. “It’s an under-appreciated emotion in Western culture,” Keltner explains. “We now know what it looks like and sounds like because of science. They created this dynamic emoticon that when you see it, it’s really powerful.”

When I first heard about virtual stickers being a thing, I, like everyone else, scoffed. Now I’m utterly addicted. And I have no idea why. 

I’m of coursed biased in saying Path’s are the best. But I do find the science behind Facebook’s interesting.