Idea for Microsoft: whenever you decide on something brand-related, you should pause — then pick something that’s the exact opposite of your initial thought. 

Also, the bigger problem remains. If the “Superphones” are coming in Q4 2012, they’re going to run headfirst into dozen of Android “Superphones” and likely one big “iSuperPhone” — which is I’m sure what Apple will call it. It just has such a nice ring to it.

Update: As Hunter Walk reminds me, there’s actually a name for my new strategy for Microsoft: The “Costanza”.