#surface mini

Ben Thompson makes the case as to why new Microsoft CEO Satya Nadella should kill off the Surface product line:

This here is the greatest danger of forgetting your original goal; you start making up new ones, that are basically “because we need it to exist.” The hardware capability that Nadella claims Surface leverages only exists because of the decision to make Surface. Nadella is basically saying Microsoft needs to make Surface because Microsoft makes Surface. With that sort of reasoning, you can continue on a wrong path forever, just like the Xbox.

I was thinking this very thing last night after hearing Nadella speak at the Code Conference. He often seems to be making the case for many of Microsoft’s products because they already exist, not because they should exist. As he did with the Surface Mini, I expect him to trim.

Dina Bass and Ian King on why we didn’t see a “Surface Mini” at Microsoft “small" Surface event this week:

Microsoft Chief Executive Officer Satya Nadella and Executive Vice President Stephen Elop decided that the product in development wasn’t different enough from rivals and probably wouldn’t be a hit, said one of the people, who asked not to be identified because the plans weren’t public. Engineers had been working on the device and had planned to unveil it as early as today at an event in New York, two of the people said.

This is important. It finally seems as if Microsoft has someone in place to say the all-important word: “no.”

Don’t underestimate the importance of this. I’m still not sold on the Surface Pro 3 being the right call either, but at least it makes sense to try to market that as a full-on laptop replacement. The “Surface Mini” would have been another embarrassing flop. Good on them for realizing it before it was too late — even if it was at the last minute.