#switzerland

Zachary M. Seward:

In making a watch, Apple enters the rare industry that can match its own obsession over detail. That was immediately clear in the time Apple chose to display on the device: nine minutes past 10 o’clock.

The subtle implication: Apple is ahead of its analog competitors, which typically set their watch faces in advertisements and other public displays to 10 past 10 o’clock. Rolex is famously particular about its preference for 10:10:31. TAG Heuer sets its wristwatches to 10:10:37. Bell & Ross insists on 10:10:10.

Timex also uses 10:09, but Apple even beats them by six seconds.

Felix Salmon on the “high profile” meetings at Davos:

The conclusion one draws from such meetings will not come as any surprise: CEOs are pretty normal people, who have a pretty shallow understanding of most things in the news, and who can often be stupid and/or obscene, especially when drunk. Yes, they have money and power, but that doesn’t make them particularly insightful or admirable. Often, the exact opposite is the case.

Basically the same is true of every other conference in the history of the world. But if you’re going to be disappointed, it’s definitely better to be disappointed in a Swiss chalet.