Google offers only two tiers of service for its residential broadband service: a 1Gbps service for $70 a month and a 5Mbps service that is free with a $300 fiber installation fee that can be paid for over two years. While the 1Gbps service is slightly higher than the $40 to $50 most consumers pay each month for broadband, it’s still a better value.
Those other services priced at that amount generally only offer 5Mbps to 10Mbps of download speeds and even slower upload connections. Providers that are offering 100Mbps of broadband service are charging $300 or $400 a month. At $70 for 1Gbps, Google Fiber is simply a better value. It offers 10 times the capacity for less than a third or a quarter of the cost. Even providers that can offer 1Gbps of service are charging over $1,000 a month for that service.
Newsflash: if you offer an amazing service in a sea of shitty ones, people will not only pay for it, they’ll beg for the option to pay for it. This tends to create “moneymakers”.