Speaking of Google TV at CES, Janko Roettgers of NewTeeVee noticed a potential problem other than being underwhelmed:
But as Google is paving the way to take the platform mainstream, a new, potentially powerful competitor is starting to emerge. No, it’s not Apple’s long-rumored TV set but Google’s own open-source Android operating system, which is used by CE manufacturers and pay-TV operators alike to introduce new devices and services that come with Android apps but without Google’s blessing.
Lenovo introduced the first TV using Ice Cream Sandwich, but it’s a completely custom build — meaning no Google apps and no Android Market. Yes, the Kindle Fire model.
Maybe Eric Schmidt isn’t so crazy after all. Maybe Android will be running on “the majority” of televisions soon — but maybe these builds won’t look like Android at all and will have nothing to do with Google.
Actually, the six month claim is still crazy.
Ryan Lawler of NewTeeVee:
In a blog post last Thursday, Google talked up new partnerships with device manufacturers LG and Samsung, as well as an extension of its announced deals with Sony and Vizio. It also reported new partnerships with chip providers Marvell and MediaTek, which would give the operating system support among a wider range of devices. For those who’ve been waiting patiently for Google TV to finally “take off,” those deals were seen as validation that maybe Eric Schmidt wasn’t crazy when he said that by next summer “the majority of the televisions you see in stores” will have Google TV installed.
But the reality of what was actually shown at CES doesn’t match the spin.
Let’s give Google some credit, they still have four and a half months to get Google TV on a million percent of televisions sold while at the same time winning over fourteen thousand percent of mobile app developers to Android and releasing a solid steel iPad-killing Nexus tablet that will descend from heaven and actually cost negative dollars.
It’s all coming. Just you wait.