#thx

Thomas Lee and David R. Baker reporting on some of the potential spaces Apple is exploring for new products:

Holman’s role in Apple’s medical ambitions is particularly intriguing because of his pioneering audio work in movies. As corporate technical director at Lucasfilm, Holman developed revolutionary THX technology that consistently reproduces high-quality sound in movie theaters and homes that most closely matches the original audio mix of films.

Though Apple has never confirmed it, the company hired Holman in 2011 to “provide audio direction,” according to his LinkedIn profile. At the time, observers assumed Holman would focus his efforts on boosting the audio quality of MacBooks and iPhones.

But under Holman, Apple is exploring ways to measure noise “turbulence” as it applies to blood flow. The company wants to develop software and sensors that can predict heart attacks by identifying the sound blood makes as it tries to move through an artery clogged with plaque, the source said.

The “Apple Car” rumors are sexy, but something like this has the potential to be massive and much more important. And it once again likely points to Apple thinking about wearables as a business far beyond a watch face that can display push notifications.