I mean, they complete each other’s sentences because they really like each other!
Tim Cook, on the relationship between Jony Ive and Craig Federighi, from the transcript of his full interview with Bloomberg Businessweek.
That seems to answer a question I posed previously.
And Cook continued:
And it’s just not “like” in the friendship sense, but there’s an enormous respect and trust, and that’s sort of at the base of what makes this place operate. We don’t have tons of people, and so we can’t double- and triple-check things. We trust each other and respect each other, and everybody pushes everybody else, and that sort of combination of the collaboration and the friction and getting that the right mix produces products like this.
While it’s hardly surprising that Apple would make a PR push leading up to the launch of the new iPhones tomorrow, it’s somewhat surprising that Apple decided to go with USA Today as well as Bloomberg Businessweek.
USA Today is behind both The New York Times and The Wall Street Journal in print circulation and likely far behind in web traffic. More importantly, it’s without question far behind in terms of tech-oriented reader mindshare. But perhaps they’re trying to appeal to a more mainstream audience.
Meanwhile, Bloomberg Businessweek is ranked 82nd in terms of magazine circulation in the U.S., behind publications such as Boys’ Life. To be fair, with Newsweek no longer in the picture, it’s hard to come up with another publication that would suit Apple — though Time, with over 3x the circulation, comes to mind.
Apple’s market share is bigger than BMW’s or Mercedes’s or Porsche’s in the automotive market. What’s wrong with being BMW or Mercedes?
If you run into people who still don’t get it, maybe this simple analogy will help.
I think he’s done so with a deft hand, a strong sense of himself. With that comes a real self-honesty that he is who he is, and not what the world expects him to be, or what Steve was. And I like that.
Bob Iger on Tim Cook, after noting he had been given “a very, very difficult role given the person that he’s succeeded and the company he’s running.”
Iger, who is on Apple’s Board, was also once a “number two” who ascended to the top position at Disney.