I think a problem is journalism is being overly concerned with writing for other journalists. Twitter, in particular. Journalists have so engaged on Twitter and it’s so empowering and gratifying to write an article your peers really enjoy that you can forget that your peers are very different from your readers. It can be a little bit problematic.
Over the past couple of days, I’ve lost something like 100 Twitter followers. Percentage-wise, it’s not a huge number. But I usually don’t lose Twitter followers on a daily basis.1 So what happened?
I tweeted about sports. A lot.
Twitter is a funny thing in this regard. We’re (presumably) all dynamic individuals with a range of tastes, thoughts, and opinions on a wide spectrum of topics. But that’s not typically why people follow one another on Twitter. It’s usually for information/chatter about one topic, maybe two.
For me, given my background and line of work, that’s obviously technology. But I too have other interests — shocking, I know. Film is definitely one. Beer is definitely another. And sports is way up there. Yes, some people in the tech industry are as obsessed with sports as anyone else in the world. Blasphemy!