#twitter

Brad Feld on why Twitter’s confidential S-1 filing is a good thing (for them):

Under the new rules you do all of this work to get to a final filing in confidence. You make it public three weeks before you go on the roadshow. You make all the documents public, but the only one that really matters is the final one. The sausage got made in private and now you are ready to go public. All the expected articles come out. Everyone dissects all the data. But you are ready for this since you are now ready to go public.

Brian Stelter:

“Sharknado” had what Mark Ghuneim, the president of the social television research firm Trendrr, called “perfect meme ingredients,” including the actress Tara Reid and a ridiculous story line.

But the much-talked-about connection between social media chatter and television ratings didn’t entirely bear out for Syfy. Despite all the online hype, “Sharknado” was watched by about 1.37 million viewers, according to Nielsen, only a modest improvement over the channel’s usual Thursday night performance.

Not too shocking that there’s a disconnect here, but I assume all the Twitter buzz will significantly bolster the shelf-life of this “film”.

Sarah Perez, reporting on what Twitter CEO Dick Costolo said at a panel at the Center for Technology Innovation at Brookings:

“It would be nice to see things like a graphic of spikes in the conversation, what time they happened…and be able to scroll back to that time to see what happened at that particular moment,” he said.  And for planned events, like televised events, Costolo added that Twitter would like to offer that same functionality to users, even if they’re watching the event on a delayed basis. He described this as being able to “follow along with Twitter in a DVR mode.”

Sounds like an interesting solution to help alleviate this kind of issue.

As a culture we have moved into a realm where the consumption of news is a near-constant process. Users with smartphones and tablets are consuming news in bits and bites throughout the course of the day — replacing the old standard behaviors of news consumption over breakfast along with a leisurely read at the end of the day.

Richard Gringras, Senior Director of News & Social Products at Google, talking to Wired about why they decided to kill off Google Reader.

In my own case, this is absolutely accurate. I used to sit in front of Google Reader all day, every day. Then Twitter came along and I just stopped doing that. Most of the news I consume now gets pushed to me from Techmeme or a few other sources via Twitter on my various iOS devices.

I also get a ton of value out of things like Flipboard (which I do read “leisurely” in the morning) and services like Pocket and Instapaper.

In a way, this reminds me of the cable television situation. I have moved from a bundled approach where I get everything from every source dumped in my lap to a à la carte approach, where I choose what I want.

The next evolution of this will be the Google Now approach Gringras hits upon. But I think that will be pretty complicated to get right.

Caroline Winter for Bloomberg Businessweek:

Content, available in English, will initially be free. When readers log on to the site for the first time, they’ll receive a certain number of points—Chang calls them “karma points”—which will slowly be depleted as they click through articles. To restock on points and maintain access, they will have to share the site’s stories through social media outlets such as Facebook and Twitter. It’s a bit like multilevel marketing—the more readers spread articles, the greater their access. Those who bristle at being asked to share content can buy points; five points will cost 99¢. “I’m sort of riding off of a gaming model where, instead of pay to play, you can share to play,” Chang says.

Call me old-fashioned, but I prefer a world where people share articles because they think they’d be useful for others to read, not because they want to get points.