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Some design agency spent a lot of time coming up with a rough concept of what iOS 7 probably isn’t going to look like. But let’s just say it looks kind of cool.

Some good stuff, some awful stuff. Overall, a “B”. Expect about 1,000 more of these as we inch closer to WWDC.

Update: John Gruber has some good thoughts on the video:

The shape of app icons is not going to change from round-cornered squares to sharp-cornered ones (or any other shape for that matter). Apple owns this shape; this shape says “iOS app” in everyone’s mind. It’s even printed right on the hardware home button of every iOS device. In fact it’s the only thing printed on the front face of every iOS device.

It’s not clear why so many people seem to think “flat” equates to “square”.  Because Windows Phone tiles are square? If that’s the case, chalk something up to Windows Phone — while they may not be doing well in market share, they seem to have a pretty good presence in mind share, at least from a “flat” design perspective.