Jordan Kushins:

I was asked to sit down, and was given a pair of Oculus HD goggles that were hanging from a cord suspended from the ceiling. I was handed a pair of headphones. At this point, everything was black and completely silent. I was only slightly anxious. And then they pressed play.

Immediately I was standing directly in the middle of a skate park. The sun was shining. There was a guy going back and forth over the shallow peaks and valleys directly to my right. There was no break in the scene as I looked left, and up, and all the way around behind me, and the sound remained true to the direction of his wheels along the concrete. This was a very real—like, shockingly real—3D transportation. It was a mouth agape, I-can’t-stop-giggling-out-of-pure-incredulity kind of leap.

Seems like a pretty great way to describe the first-time experience using Oculus. It’s the kind of description that makes $2 billion sound cheap.

As is this:

Can you imagine seeing a version of Gravity where the action wasn’t just taking place on a screen in front of you, but in every single direction? Where you could view the same footage an infinite number of times and still catch details you’d never seen before, simply because you turned your head ever-so-slightly—or all the way around, or up, or down—and shifted your perspective? No one will ever view the exact same cut of the exact same footage; it is completely personalized based on where you look at any given moment. That and it’s totally immersive. It’s a revolutionary idea, but not without its challenges.

Such technology, if nailed, would fundamentally alter the experience of watching a movie. 3D is a shitty coat of paint, this is the real deal.