#warner

Brooks Barnes for Media Decoder:

Despite a continued hard sell by Hollywood, audiences have been increasingly reluctant about paying a $2 to $5 surcharge to see movies in 3-D.

But Warner is not giving up. To advertise the 3-D effects of “Jack the Giant Slayer,” set for release March 1, the studio has decided to buy space on Travel Plaza TV, which is distributed in about 300 gas stations and Pilot Flying J truck stops in 42 states.

Keep trying something — anything — until something sticks, I guess. Unless it doesn’t.

I hope 2013 is the last year we have to put up with this 3D nonsense. But I doubt it. If the studios really just care about charging more (which sure seems to be the case), they should really just focus on IMAX. That’s an awesome cinematic experience. 3D is crap.