The worst work I did was from 2001 to 2004. And the company paid a price for bad work. I put the A-team resources on Longhorn, not on phones or browsers. All our resources were tied up on the wrong thing.
Steve Ballmer, speaking to Vanity Fair about his tenure atop Microsoft.
It’s a telling quote. A big part of Microsoft’s current predicament isn’t that they lacked the talent to do what their rivals did — it’s that the talent was directed to focus on the wrong things (or just as bad: the right things at the wrong time).