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Howdy, I'm MG Siegler. I’m a general partner at CrunchFund and a columnist for TechCrunch. This is where I collect things.

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I remember when Soluto presented at (and won) the first TechCrunch Disrupt in New York in May 2010. The pitch was an instant hit: most PCs run like crap, but they don’t need to. 

I had solved the problem a few years earlier with an expensive solution: buying a Mac. But I recognized that this wasn’t a feasible option for millions of others. Which is why CrunchFund later became an investor in the company. 

Now with Windows 8, Soluto has some interesting new opportunities to expand what they do. And they’re wasting little time taking advantage. Just minutes after the Windows 8 Consumer Preview was unveiled a few days ago, Soluto announced they were bringing their software to the new OS. 

Today, comes the cutesy/smart/funny video. And they’re really tugging at my heartstrings by making it an homage to Apple’s iconic “1984” commercial. 

If I’m following this correctly, they’re using an ad in which Apple rips into IBM to suggest that Soluto by way of Microsoft’s new “Metro” Windows 8 interface will rip into the new PC establishment — which, of course, Microsoft is the key player in.

Interesting.

The animation is pretty killer. And I love the wall of “Vanquished Technology”, and technology “To be Vanquished”.

Tags apple microsoft soluto tech windows 8 crunchfund

The "Microsoft Windows" Logo Evolves From "Microsoft Waving Flag" To "Microsoft Tiles"

Sam Moreau talks about the redesign of the Windows logo on the Windows Blog:

We have evolved from a world of rudimentary low resolution graphics to today’s rich high-resolution systems. And what started as a simple “window” to compliment the product name became a flying or waving flag.

It’s true that the Windows logo has long looked like a waving flag, which makes absolutely no sense. And the new logo is better. But it brings up a bigger question: why is it still called “Windows” at all?

Yes, the desktop variety will still have windows. But the mobile/tablet variety is geared towards the “tile”-style of Metro. In fact, as Moreau points out, Metro heavily influenced the new logo design.

To recap: a tile-based UI influenced the new design of the Windows logo, which previous looks less like a window and more like a waving flag.

Okay. I’m just waiting for Microsoft Windows: Tile Edition XP 2013 Pro.

Tags tech microsoft windows 8

It's "Think Different" Not "Think Same"

John Gruber on the ridiculous assertions that Apple should be worried about Microsoft’s upcoming Windows 8 strategy for tablets and Amazon’s strategy for the Kindle Fire:

This is a recurring theme. Someone does something different than Apple, has some success with it, and pundits like Kingsley-Hughes start arguing that Apple needs to change course and do what the other guys are doing. Exhibit A: the Kindle Fire. It’s selling well — nowhere near as well as the iPad, mind you, but it’s not collecting dust in warehouses like most other tablets are — prompting some to argue that Apple “must” release a $250 7-inch tablet too.

See also: netbooks. Remember, Apple absolutely had to make a netbook or they would be toast.

Apple didn’t, the market for netbooks collapsed, and Apple looked like geniuses for not doing what the pundits said they needed to do just months earlier. 

Tags tech apple amazon kindle fire microsoft windows 8 tablets ipad

Microsoft Possibly Compromising On Its "No Compromise" Compromise

Mary Jo Foley reports that Microsoft may drop the traditional Windows desktop element of Windows 8 for ARM tablets. What’s odd is that this idea of having it both ways (Windows desktop and the new Metro touch experience) was key to an argument Windows chief Steven Sinofsky made back in August about Windows 8.

Of course, that argument for “no compromise” read exactly like the definition of a compromise. So if true, I think this is the right move. 

But what’s not yet clear is if this is only the case for ARM tablets (that’s how it sounds). x86-powered tablets may still run the dual-action Windows 8. Also not clear: what about ARM-powered notebooks/netbooks? 

It’s starting to sound a lot like your typical 14-option approach from Microsoft. Windows 8 Tablet Touch Live Professional Edition ‘12 for ARM Tablets with Bing anyone?

Tags tech microsoft windows 8 ARM

We Agree It Sucks, But…

Well, this one struck a nerve. Here’s the breakdown of the reaction:

  • Normal people/Mac users: “Wow, that Microsoft Explorer UI is the worst thing I’ve ever seen!”
  • People who work for Microsoft/Make a living off of Microsoft: “Your comparison is unfair!”

Two things:

1) I still love it when I see venom in reactions and then I look at the person’s bio and it reads: “Microsoft enthusiast and .NET software developer” or “Microsoft MVP”. 

2) What’s most telling is what the Microsofties aren’t saying: “What do you mean?! That’s a great design!”

So they’re essentially saying, “We agree it sucks, but…”

There is no “but”. It’s awful. I’m sorry, it’s just awful. Compare it to anything you like. It will lose. Cable boxes have better UIs. 

Update: And just to add insult to injury, how about a poll?

Tags tech microsoft apple windows 8

"Invert Selection"

Yes, I’m linking to myself. I’m just still so confused. How is this seriously what Microsoft is going to release in 2012?

“Invert selection” is a default option that’s shown.

It’s not even that this is extremely cluttered, it’s just everything about it. It has to be one of the worst UIs I’ve ever seen. Period.

If Microsoft is showing this off as a trick to then “wow” everyone at their actual Windows 8 unveiling, then good on them. Otherwise, I’m left with one of two thoughts:

1) I’m an idiot and have no idea what customers want.

2) Microsoft is in serious trouble.

Tags tech microsoft windows explorer windows 8