#windows phone 8

Paul Thurrott:

Today, almost exactly one month after the Windows Phone 8 release and over 5 months after it was announced, Microsoft has never really publicly discussed Windows Phone 7.8 again nor has it hinted at when it might be released.

The fact that no Windows Phone 7 devices could be upgraded to Windows Phone 8 was the equivalent of throwing a flaming bag of shit on the doorstep of those users. The fact that they still can’t update — as promised — to at least some of those features is the equivalent of making those users eat said shit.

John Paczkowski reports that Apple will hold the “iPad Mini” event on October 23. Jim Dalrymple has already “Yep’d" it. I’ll just note that I must have a genius travel agent who booked me a return ticket from Europe back to the Bay Area on October 22…


That’s a Tuesday, not a Wednesday, so this is a bit of a break with recent tradition. It also happens to be just three days prior to the street date for Microsoft’s new Surface tablet and two days before Apple reports earnings for its latest quarter.

This is going to be the busiest week of tech we’ve seen in some time. While Paczkowski mentions the Surface, remember that it’s also the broader Windows 8 launch as well.

And if that wasn’t enough, Microsoft must also be thrilled that their Windows Phone 8 launch event is on October 29. And I believe they’re not the only ones doing something that day

Speaking of Windows Phone 8, former Windows Phone general manager Charlie Kindel had an interesting piece in GeekWire this week.

Bringing up the importance of co-marketing (that is, insuring the carriers push certain products in stores), Kindel writes:

But I do know the way you can tell if it is working or not is to go to the carriers’ stores once WP8 phones are actually available and ask the RSPs what phone you should buy. Heck, even handicap them by saying “I hear Windows Phone is great. Help me pick one out.”

If they steer you to a WP8 device then the air is clear. The canary is happily chirping. Coal mining can continue. Sales will skyrocket.

If they steer you to an iPhone or Android device then I’m sorry, but that’s the equivalent of the canary lying feet up in the bottom of the cage.

This may be different if Microsoft had a significant presence with their own retail stores, like Apple. But they don’t. Not yet, anyway. So they really do have to rely on the carriers to push their products. That didn’t happen with Windows Phone 7…

It’s a great question, by Peter Bright.

The not-so-subtle subtext of this week’s Nokia event is that’s not Nokia’s fault they couldn’t announce a release day for the new Lumias — it’s Microsoft’s. Why? Because Windows Phone 8 is not done yet.

In June, Microsoft held a “Windows Phone Developer Summit” and incredible didn’t have an SDK to give out at the time. This started the dominoes falling. And apparently, they’re still falling.


Apparently aware that time is running out, Microsoft has at long last spoken. Next week, the company will release a beta SDK… to a few people. Calling it a limited “Preview” release, some number of developers with existing, published Windows Phone 7 applications will be able to use the new SDK. This is in addition to an existing private beta program already running, that’s giving OEMs and special software partners access to the software.

A beta version of an SDK. Released to a limited few. It’s enough to make you wonder just how seriously Microsoft is taking all of this?

They were already two years late to the smartphone race. Now, just when it looks like they may have an opening in the post-Samsung/Apple lawsuit world, they keep on stumbling. No one is saying this stuff is easy. But Microsoft is one of the biggest companies in the world. And their future depends on this. What the fuck are they doing?