#wine

Gwynn Guilford:

In fact, by mid-century more than four-fifths of the land in France, Italy and Spain that’s now used for vineyards will be producing grapes unsuited for wine, according to a 2013 study. Australia stands to lose up to three-quarters of its currently viable vineyard land; California’s looking at a 70% decline.

What’s really crazy is that England is likely to become a new hotbed of wine-making — literally.

Sian Cain:

Houses Arryn, Greyjoy and Stark are sauvignon blancs, as are the White Walker and Wildling bottles. The Lannister and Baratheon families are pinot noirs, while fellow power-hungry houses Tyrell and Martell are a chardonnay and cabernet sauvignon respectively. The fearsome Dothraki tribes are a merlot, while the Night’s Watch and House Targaryen are represented by shiraz.

Collect them all.

Sian Cain:

Houses Arryn, Greyjoy and Stark are sauvignon blancs, as are the White Walker and Wildling bottles. The Lannister and Baratheon families are pinot noirs, while fellow power-hungry houses Tyrell and Martell are a chardonnay and cabernet sauvignon respectively. The fearsome Dothraki tribes are a merlot, while the Night’s Watch and House Targaryen are represented by shiraz.

Collect them all.

While not quite as bad as diamonds, a lot of what goes into wine pricing seems to be largely bullshit as well:

Numerous experiments have shown that people will enjoy a table wine and a fine wine equally if they believe that they are both fine wine. Knowing that a wine is supposed to be good does literally make it taste better. The drinkers could be lying about enjoying the “bad” wine due to social pressure. However, an experiment involving a Stanford wine tasting group, a group of identical wines presented under fake price tags from $5 to $90, and a fMRI machine measuring activity in areas of the brain correlated with pleasure suggests otherwise. Drinking the same wine with a higher price tag did increase pleasure.

Also, this is a great quote:

As of 2003, Bronco processed 300,000 tons of grapes to make 20 million cases of wine, of which a quarter are Charles Shaw wines. Asked how he sells wine for the same price as a bottle of water, Franzia responded, ““They’re overcharging for the water. Don’t you get it?”