As national euphoria gripped Germany on Tuesday with the arrival of its world champion soccer team, an apparent crime in the Rhineland served as a reminder that all was not well. Unidentified thieves, the police said, had spent the weekend stealing 10 truckloads of beer.
"Has anyone noticed a large amount of beer?" police in the city of Krefeld said in a news release. "Can anyone provide information on a possible storage area?"
The equivalent of 140,891 six-packs. Someone had a fun night.
Sam Borden on U.S. World Cup coach Jurgen Klinsmann:
While not all of Klinsmann’s moves have paid such obvious dividends, the guiding principle for Klinsmann is always a desire for progress. Roland Eitel, one of Klinsmann’s longtime friends, said Klinsmann, who won the 1990 World Cup with West Germany as a player and coached the 2006 German team to a third-place finish, differs from most of his countrymen in that he does not like to reminisce about glory days.
Eitel recalled a reunion of the 1990 team at which most of Klinsmann’s teammates raucously relived the tournament in Italy while Klinsmann mostly sat quietly.
"Soccer is about to explode in America" -- I worked for the merchandising company that served the Palo Alto location of the 1994 World Cup (at Stanford) and I heard the same bullshit back then. Didn't happen then, probably not gonna happen now. Maybe in another 20 years.
The best national teams come together every four years, but the global tournament is mostly a remix of the professional leagues that are in season most of the time. Three out of every four World Cup players play in Europe, and the top clubs like Barcelona, Bayern Munich and Manchester United have players from one end of the globe to the other.
Debbie Emery sat down with ESPN’s Bob Ley to talk about the upcoming World Cup in Brazil:
Emery: With only an hour’s time difference between Rio and New York, and four hours to Los Angeles, do you anticipate that will help with ratings?
Ley: The timing is heaven — the first match is noon EST and the last at 6 p.m. EST. It is going to be an incredible advantage for us. I don’t deal in numbers — I am going to let the corner office deal with the ratings — but I predict that the economy of the U.S. is going to take a six-week hit! Productivity is going to plummet.
This seems like it’s going to be a massive, massive World Cup, maybe for the first time in the U.S. — even if the U.S. doesn’t fare all that well in their “group of death”.
On June 12 in São Paulo, Brazil will play Croatia in the first game of this year’s World Cup. The corporate spend on team sponsorships alone, according to Ohlmann, will total almost $400 million. Nike will sponsor 10 national teams, more than it ever has before—and one more than Adidas. Nike has Brazil, Portugal, and Ronaldo. Adidas has Spain, Germany, and Lionel Messi, the Argentine who has won the Ballon d’Or four times. As in every World Cup since 1970, the ball on the field will be Adidas’s.
Fascinating war between the two. Sponsorship, no longer image, is everything.