#wwdc

John Gruber:

New Apple didn’t need a reset. New Apple needed to grow up. To stop behaving like an insular underdog on the margins and start acting like the industry leader and cultural force it so clearly has become.

Apple has never been more successful, powerful, and influential than it is today. They’ve thus never been in a better position to succumb to their worst instincts and act imperiously and capriciously.

Instead, they’ve begun to act more magnanimously.

100% agree. And I think part of the reason why it took Apple so long to come around here was that their recent success has happened so quickly. Just a decade ago, Apple stock was the adjusted equivalent of $2/share. Revenues that quarter were $2 billion. Profit was $106 million.

Apple’s profit last quarter was just over $10 billion — yes, their profit is now 5x the amount of revenue they made a decade ago. The profit is up 100x. That’s insane.

In that span, Apple has gone from the Mac company, to the iPod company, to the iPhone company. And they have a nice little side business in the iPad which is larger than the Mac or iPod ever were. 

It can be hard to grow into such rapid success. What do you do when you’re no longer the underdog? You can either still act like you’re the underdog, or you can grow up. Apple is now growing up.

Jean-Louis Gassée’s takeaway from WWDC and the unveiling of iOS 8:

This is the real iOS 2.0. For developers, after the 2008 momentous opening of the App Store that redefined the smartphone, this is the second major release.

It’s one of those things where on the surface, iOS 8 won’t look much different from iOS 7. But underneath, not only are there a massive amount of new APIs, there’s a real shift in the the core concepts that drive the OS.

iheartapple2
iheartapple2:

CUPERTINO, Calif.—(BUSINESS WIRE)—Apple® today announced that it will hold its annual Worldwide Developers Conference (WWDC) June 10 through June 14 at San Francisco’s Moscone West. At the five-day conference, developers from around the world will learn about the future of iOS and OS X®, enabling them to create incredible new apps with innovative features. WWDC will also feature more than 100 technical sessions presented by over 1,000 Apple engineers, hands-on labs to help developers integrate new technologies, as well as the popular Apple Design Awards, a showcase of the most outstanding apps available through the App Store℠ and Mac® App Store. Tickets for this year’s WWDC go on sale Thursday, April 25 at 10 a.m. PDT.

Interesting logo…

iheartapple2:

CUPERTINO, Calif.—(BUSINESS WIRE)—Apple® today announced that it will hold its annual Worldwide Developers Conference (WWDC) June 10 through June 14 at San Francisco’s Moscone West. At the five-day conference, developers from around the world will learn about the future of iOS and OS X®, enabling them to create incredible new apps with innovative features. WWDC will also feature more than 100 technical sessions presented by over 1,000 Apple engineers, hands-on labs to help developers integrate new technologies, as well as the popular Apple Design Awards, a showcase of the most outstanding apps available through the App Store℠ and Mac® App Store. Tickets for this year’s WWDC go on sale Thursday, April 25 at 10 a.m. PDT.

Interesting logo…